Start Building Your Email Marketing List
If you are serious about doing online business, you should start building your email marketing list.
You will hear a lot of people say that the money is in the list and they are somewhat truthful about that, the thing is that the money is not on the list by itself, it is in the relationship you build with your list. The more goodwill you provide to your prospects more authority and trust you gain with them and they’ll become more likely to buy from you later on.
It is very important that you start building your email marketing list from early on in your online business career, I’ve been online for more than 3 years and I just recently started building my email marketing list, WHAT A MISTAKE! I am losing so much from that mistake, but I am making it right as of now.
There are several ways to start building your email marketing list:
1.- Create an effective lead magnet, it could be a pdf report, mini course, training, a video series training, a marketing cheat sheet, a step by step mind map, etc… the resources are countless it all goes down to your creativity. The lead magnet should be something your ideal customers really need and something related to your niche, you must provide really good value with your lead magnet, because you will attract your ideal customer and they will see you as an authority and they will be more willing to buy from you in the future, for example if you are selling a training on how to get any woman, your lead magnet could be a pdf report named “5 steps you can do right now in order to get any girls phone number” .
2.- Set up your squeeze page: the squeeze page is the landing page that will start gathering your prospects information, I recommend to ask for name and email so you can do your email marketing a little more personalized with your prospects. Your squeeze page should be simple and to the point, it should state your main offer and the headline should make your prospect to desire the fact of giving you their information. You can see this example that I use to gather leads into my email marketing list (I use mitspages.com but you can also find squeeze pages at leadpages.net):
3.- Setup your auto responder into your squeeze page so your leads get recorded into your email marketing funnel, I use Infusionsoft but I have also used aweber in the past and it is great for auto responder, once you setup your auto responder then you need to create your email marketing FUNNEL, so you start providing value to your prospects to gain the authority and trust you need.
4.- Start bringing targeted traffic into your squeeze page so you can start getting high targeted leads into your sales funnel, remember that your sales funnel must provide high value before you make any sales pitch, they must find you as an authority and you must deserve their trust.
It is really a very simple process, what happen is that most people is overwhelmed by so much information that takes you to no direction whatsoever because you take more and more information but not really put anything into action. Remember to take this article and put it into action, email marketing is the most important piece of your online business and you should not take it lightly. Trust me.