Why Online Entrepreneurs (internet marketers) Fail And What To Do About It
Most online entrepreneurs fail online because they don’t have a system to follow.
Whenever I see someone struggling online I think to myself about the causes that might be generating the problem.
Almost every time it comes down to the very same problem.
You see, online entrepreneurs a.k.a Internet Marketers are very much like a traditional entrepreneur or business owner.
They really have a lot in common.
And that is the fact they know how to do something very well, something that someone really need and would pay for it.
But don’t know how to market it
The most important part of a business is to actually know how to deliver the goods…
To the right people.
If you investigate a little you’ll find people selling junk (literally) and they are very successful doing it.
Even Donald Trump has said so.
The secret sauce is all about:
The point here is to understand that the product goes to second terms when it comes to marketing.
It does not matter how good your product is, if you don’t know how to put it in front of the right audience.
As I mentioned before, online entrepreneurs are much like offline entrepreneurs.
And what defines online entrepreneurs?
Online entrepreneurs are marketing, logistic and technical strategists doing good for other people by bringing them something they need so bad they’re willing to pay the price you set for your product/service.
Unfortunately, most online entrepreneurs or any entrepreneur for that matter cover only the technical part, “the know-how-to-do the stuff part”.
But they don’t know anything about logistics, legal, accounting, marketing, etc.
Luckily I developed a “5 Step Recipe To 6 Figures Online” cheat sheet and video walkthrough that provides you step by step how to set up your sales funnel so whenever you reach your ideal customer you don’t leave money in the table. Click here for FREE access.
But, how do I reach my ideal customer?
There are several sources of traffic that you can pay for and bring highly targeted traffic.
- Facebook PPC
- Twitter PPC
- Solo ads
- Google Adwords PPC
- Microsoft Bing PPC
- YouTube streaming
- Etc, etc.
One think I would like to make very clear is the fact that you will never have trouble finding traffic…
Traffic is a commodity that you get in exchange for money and it is very easy.
The real question is how to attract the right audience to your offer.
You find your ideal customer and market to him.
Ok Allan, so how do I find my ideal customer?
You need to find your ideal customer avatar.
It has to be in terms of just ONE person and you should speak to him/her in your marketing.
You need to find out where he hangs out.
What magazines does he read?
What TV shows does he watch?
What he does for a living?
What charities does he support? (Even morally)
What’s his age?
What’s his name?
Is he married?
Does he have kids?
You get the idea.
Like I said you need to know your ideal customer and create the avatar around him.
Once you know who your ideal customer is and where he hangs out, you just run to the traffic sources mentioned above and exchange your money for their traffic.
Facebook gives you unlimited options to target the right audience for your business.
For PPC if you do a proper keyword research you can target just as highly targeted traffic too.
Basically if you do it right, you’ll be getting highly interested/targeted people into your sales funnels.
The next step is to convert them into customers (for more in-depth free training about this click here) and build a relationship with them so you turn them from customers into multiple buyers of your products and services.
If you are an online entrepreneur and are failing like many others, ask yourself if you really know who your ideal customer is, ask yourself if you know how to convert those people into buyers.
Do you know how to offer value in exchange for trust and relationship?
If you paid attention you know that traffic is relatively easy to get.
It is the exchange of money for a click and it is very simple to get.
If you’re interested in knowing how to get highly targeted traffic to your sales funnels click here.
You just need to know how to use the traffic source system you choose properly.
I am opening some coaching spots soon, please go to the contact me section and tell me if you would be interested in a 3-month coaching session package to put your business to work starting now.