Effective Copywriter = Sales Conversion Master
If you’re reading this is because you’re interested in building an online business that provides financial freedom of some sort and in order to do that you need to learn or hire a professional copywriter.
You see, any business either online or offline needs some sort of motivation for people to buy, in some cases the product is the motivation itself because it is something people needs on demand, but in some others you have to explain in detail why our product is something they need and how it is going to make their life better.
To learn or hire a professional copywriter has two main purposes, provide the most goodwill we can to our prospects and provide it with style.
What do I mean to provide goodwill with style? in the information era, everyone is looking for information and the way you convince them you have something they need or that you have information they need you need to become part of your ideal customer and convey your thoughts and ideas into words (which is not something easy to do).
Your whole copywriting has to be compelling to your prospects and also apply psychological tactics that motivate your prospects to become buyers for your company’s benefit.
To be an effective copywriter there’s so much information you need to know in advance of writing your copy, and that is to know your customer from head to toes, all the way to know what’s your ideal customer name, age, location, etc. It is a very powerful process because once you know your customer as you know yourself is when you can start marketing to them effectively.
The most awarded reason to be an effective copywriter is to convey your best-selling abilities and turn them into words, these words can be the reason they buy something or the reason they leave your page never to come back.
An effective copywriter asks basic questions that build the rest of their copy in an effective manner and these are:
What is the problem?
Why hasn’t the problem been solved?
What is possible?
What is different now?
What should you do now?
Once you answer these questions you have pretty much the whole base of your whole copy, now all you have to do is to bring all the information together and accommodate it in a manner that will convince the most people we can out of our marketing promotions. And the only way to do that is to know exactly how to write an effective copy, not just doing some copy and pasting of our answers.
It is really important that you know how to do copywriting or hire a professional one, for your own sake, because it is really necessary to write compelling words that will ultimately deliver a result we’re looking for our business.
A professional copywriter knows how to build your entire copy out from these 5 questions and he knows how to be creative around your words in order to make it a super effective sales letter, they will know when and where to add bullet points, testimonials, and many more tactics there is for copywriting.
Don’t think about it, either you learn how to be an effective copywriter or you hire one, believe me, if your sales letters are not selling anything and you truly have a good product for which you’re driving good traffic, then something else is the problem, the problem is your copy.
You have the opportunity to create compelling copy for your website or to leave it as a personal conversation that frankly won’t sell much.